* Tweets for two Twitter addresses: @Pontifex (the Pope) and @news_va_en (the Vatican)
* Content for the news portal www.news.va
* Content for Facebook at facebook.com/news.va
* Photographs on Flickr at flickr.com/photos/newsva
It also developed the (free) Pope App for Android and Apple iPhone devices.
Clearly, just like the major newspapers I detailed in my recent cover story for PrintAction (entitled Reinventing the Newspaper https://www.box.com/shared/hw23k5hg1lb309jd34r8) the Vatican is discovering ways to deliver news and attract a younger demographic via a flexible, user-friendly, print-digital-mobile mix.
The statistics also verify that U.S. consumers move between multiple devices and media platforms many times each day.