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Monday, July 29, 2013

Prince George's birth proves yet again: Nimble = Profitable – Prepare your business for your next big local event-related windfall

Before and after the birth of His Royal Highness Prince George of Cambridge in London on 22 July 2013, commentators have enjoyed an international field day (pro and con) over the explosion of limited-edition sales and merchandise that have accompanied the royal birth.  

Instead, my congratulations go out to all the printers and their creative teams around the world who have proven themselves astute, organized, and agile enough to capitalize on this temporary windfall--an opportunity comprising such diverse products as advertising and marketing collateral, books, labels, packaging, signs, and point-of-purchase displays--which forecasters have conservatively valued at around 3 billion pounds for the British national economy alone.

Clearly, even if you missed the royal-baby boat, now is the time to consider what similar new time-limited opportunities for printers are coming up next:  the Glasgow (Scotland) 2014 Commonwealth Games, the Toronto (Canada) 2015 Pan American and Parapan American Games, or Canada's 2015 federal election, perhaps?