Showing posts with label power of print. Show all posts
Showing posts with label power of print. Show all posts

Thursday, November 15, 2012

New York resident explains how printed newspaper provided a lifeline after Hurricane Sandy


RISI, Inc., a commercial organization that bills itself on line as “The Leading Information Provider For the Global Forest Products Industry”, has published a list of seven reasons why printing proved its value in the aftermath of Hurricane Sandy. 

All seven reasons were collected from comments submitted on line by residents of the mid-Atlantic United States.  Although some of the reasons seem to conflate “news” with “newspaper” conceptually or overlook the obvious fact that electrical power is necessary to produce print, I really liked reason number five, consisting of the following testimonial from New York:
 
When I awoke to what looked like a war zone Tuesday [Oct. 30], I thought I was completely cut off from the outside world - no power, no Internet, no phone, no battery-operated or hand-cranked radio (since rectified). But when I ventured outside my apartment building, I spotted a newspaper box with an amazing sight: that day's edition of the New York Daily News. It had obviously ‘gone to bed' too early the previous evening to have all the news of the storm, but I eagerly dug in. At that moment print was clearly the superior technology for conveying news.

If interested, you can find the whole list of seven reasons at:

The list was originally published in Dead Tree Edition, a blog by a magazine-industry manager who goes by the pseudonym D. Eadward Tree.  Mr. Tree describes his blog as “Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States.”
http://deadtreeedition.blogspot.ca/

Tuesday, November 29, 2011

Wanted: More pro-print testamonials

Nathalie Atkinson’s Nov-24th article (detailed in my last post) and a quick check of my old blog posts from about 12 months ago twigged further memories of similarly pro-printing testamonials that were circulating in the media around this time last year.  (See:  http://vicg8.blogspot.com/2010/11/cross-platform-holiday-catalogues.html)

Can anyone else provide other links to this kind of helpful evidence reinforcing the power of print?