About a year ago
I wrote a cover story for PrintAction detailing how Steam Whistle Brewing and other craft
breweries are revolutionizing beer branding, packaging, and consumption in
Canada. https://www.box.com/shared/itl5i0n4k46v2crcz8ob
Since then I have
watched half a dozen Guinness-loving beer connoisseurs from Belfast, who have
visited me socially at various times, marvel over the product quality and
packaging innovations created by our local microbreweries—not to mention the
fact that their products are uniquely Canadian (whereas all of Canada’s major
mainstream breweries are owned by foreign interests.)
Now I see that
PAC – The Packaging Association has organized a group tour on Wednesday,
April 10, 2013, to give packaging professionals a glimpse of Steam Whistle
Brewing’s brand new bottle-washing, filling and
packaging line.
I’m sure
readers will find a visit to the brewery in downtown Toronto as enlightening as
I did, either as part of PAC’s tour or the tours the brewery regularly runs for
the public.
