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Friday, February 15, 2013

Canadian Celiac Association develops standards, safety seal, and video to protect Canada's 7 million consumers of gluten-free products

With funding support from the federal government, the Canadian Celiac Association has spent several years to develop a voluntary Gluten-Free Certification Program (GFCP), comprised of safety standards and a trademarked seal of approval (shown at left) to appear on products meeting those standards.  The program will interest food, drug, and pharmaceutical manufacturers of gluten-free products and their packaging, as well as the 7-million-strong-and-growing number of Canadian consumers who buy gluten-free products. 

The informative promotional video for the GFCP includes a guest appearance by professional hockey player Tom Kostopoulos, spokesperson for both the GFCP and the association.

I am indebted to my LinkedIn contact Paul D. Valder, President of Allergen Control Group Inc. (Milton, ON), for bringing this recent development to my attention.