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Monday, December 17, 2012

Pantone decrees Emerald the Color of the Year for 2013, Sephora follows suit with Emerald products for eyes and nails


 In case you’ve been holding your breath, this month Pantone LLC, the global provider of professional colour standards for the design industries, has announced that the Color of the Year for 2013 is PANTONE 17-5641 Emerald, “a lively, radiant, lush green.”
You may recall that Pantone intended 2012’s Color of the Year, Tangerine Tango (PANTONE 17-1463) to provide us “with the energy boost we need to recharge and move forward.”  Pantone’s aspiration for next year’s shade is that it “enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.”
Leatrice Eiseman, executive director of the Pantone Color Institute, elaborates:  “Green is the most abundant hue in nature – the human eye sees more green than any other colour in the spectrum.  As it has throughout history, multifaceted Emerald continues to sparkle and fascinate.  Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.  This powerful and universally appealing tone translates easily to both fashion and home interiors.”
Among other merchandisers jumping on the Emerald bandwagon, the cosmetics chain Sephora has collaborated with Pantone to produce a limited-edition SEPHORA + PANTONE UNIVERSE™ 2013 Color of the Year beauty collection, which will be available exclusively from Sephora starting in March 2013.  The collection, featuring a variety of products in next year’s colour, including eye shadow, nail polish and accessories, will be sold at Sephora stores across the U.S. and Sephora.com.  No specific word seems to have been released yet about whether Sephora’s Canadian retail outlets will carry it.

Are you planning any Emerald products or promotions for 2013?


Update on 16 March 2013:

Tomorrow, St. Patrick’s Day, would be the perfect opportunity to try Emerald-green cosmetics in honour of both Ireland’s patron saint and Pantone’s 2013 Color of the Year.  Please let me know if any of you fashionistas decides to take the plunge. 

Tip:  For application ideas, it may help to consult the numerous sources of inspiration available on the Internet, including:

http://www.youtube.com/watch?v=qOFKSsS5LLs


Update on 11 April 2013:


"Emerald City", a current art exhibition by Meg Cranston, on display at LAXArt (a contemporary-art gallery in Los Angeles, California) until April 20th, uses Pantone Emerald Green as both a material and a subject.  The exhibition includes a painting of Kate Middleton, Duchess of Cambridge, wearning the much hyped emerald-green peace-sign-print dress made by luxury brand Mulberry that she wore to a London opening at the British Natural History Museum in November 2012.
http://www.laweekly.com/2013-04-11/art-books/kate-middleton-emerald-meg-cranston/