Tuesday, November 20, 2012
Three sound business reasons to attend the Canadian Printing Awards Gala
Even if your company didn’t submit an entry to the Canadian Printing Awards, you can still gain valuable benefits in the areas of networking, human resources management, and market intelligence by attending the Awards Gala.
Benefits of attendance include:
1. Prestigious networking opportunities – Awards competitions and ceremonies attract the best companies and prominent business leaders. By connecting with other guests in person at the gala and later by phone, e-mail, or social media, you can build your professional relationships and a prestigious new pool of contacts.
2. Staff development, morale, and retention – With a celebrity host and fine dining, the Awards Gala provides a night out that is both scintillating and educational for your management team and staff. By supplying them with tickets, you can boost their knowledge base, their regard for you as an employer, their morale, and therefore their productivity and longevity with your company, all in one shot.
3. A measure of your performance you can’t find anywhere else – On display at the gala will be the best of Canadian printing achievements. Independent experts representing different aspects of the printing industry have singled out these prizewinning entries to receive 24 awards in diverse categories.
(PrintAction's Associate Editor Clive Chan took the wonderful shot at left of some of the 2012 contest judges during their deliberations.)
But there's no substitute for conducting your own first-hand review of the prizewinning pieces at the gala. It gives you an unparalleled opportunity to assess the strengths of your own company’s products and performance by comparison, as well as to identify any areas that need improvement. You might even pick up a few new ideas for advanced innovations to try in your own business.