Monday, September 24, 2012
How AlphaGraphics reinvented itself in just 2 years to reverse declining sales
Recommended reading: Carol Tice’s 14-September-2012 post on Forbes.com, entitled “How to Grow Your Business -- When Your Whole Industry is Dying”. It describes how the 41-year-old printing franchise AlphaGraphics has successfully turned its declining financial position around in only two years by reinventing itself from simple print and copy shop to new-media marketing services provider. According to Forbes, a typical AlphaGraphics store now brings in $1 million in annual revenue, in contrast to industry averages of $500,000-$900,000.
The AlphaGraphics Web site reports that:
- The company originated in Tuscon, Arizona, but since 2001 they have been headquartered in Salt Lake City, Utah.
- They were the first U.S. printing franchise to expand internationally, and
- AlphaGraphics currently has 270+ independently owned and operated franchises located in the in the United States, Brazil, China, Hong Kong, Mexico, Saudi Arabia and the United Kingdom.
They add that: “AlphaGraphics has formed an alliance with Print Three of Canada, ensuring consistent, quality service for customers throughout North America.” No further practical details on how the alliance operates appear on either franchise’s Web site.http://www.printthree.com/news/10/108/AlphaGraphics-Inc-and-Print-Three-Franchising-Corporation-Announce-Strategic-Cross-Border-Marketing-Alliance/d,Press%20Releases/