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Wednesday, September 5, 2012

Elaborate new Campbell’s campaign vaunts Andy Warhol and the "Art of Soup"


In 1962 Pop artist Andy Warhol’s first solo exhibition in Los Angeles immortalized the Campbell’s soup can and turned Warhol into an overnight sensation.  This fall, 50 years later, the Campbell Soup Company is returning the favour by launching four different limited-edition Warhol-inspired tomato soup cans at Target chain stores in the U.S.A.

Adweek notes:  "The cans, produced with the approval of (and a license from) The Andy Warhol Foundation, will be sold exclusively at Target, for 75 cents each, starting Sept. 2.” Simultaneously, Campbell's is also sponsoring “Regarding Warhol: Sixty Artists, Fifty Years”, an exhibition at the Metropolitan Museum of Art in New York that opens to the public on September 18th, and plans to launch a Facebook app that turns users’ photos into Warholesque portraits as part of its month-long on-line “Art of Soup” celebrations.

More details on the company’s commercial campaign can be found at:

For links to the Pop art world, try:
http://www.youtube.com/watch?feature=player_detailpage&v=C0L-6JWadDA