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Wednesday, June 13, 2012

On-site device prints Tim Hortons coffee cup sleeves with Twitter news feeds

     In an ingenious rethinking of the way people consume news with coffee, ad agency Y&R Dubai has created ‘headline news’ cup sleeves for Canadian coffee franchise Tim Hortons and Gulf News, a daily English newspaper in the United Arab Emirates. The way the new system works is:  when a customer buys a cup of coffee, the barista places the sleeve into a special printer that prints the latest headline from the Gulf News Twitter account on it, along with a short URL and QR code.  So after reading the headline of the hour on their cup sleeve, customers can scan the QR code or type the URL into their mobile devices to access the full story.
     Thanks to Deborah Corn, Chief Operations Officer at U.S.-based and founder of the 37,000+ member Print Production Professionals Group on LinkedIn, for bringing this news story to my attention via her post today.