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Thursday, January 5, 2012

Useful case study in cementing printer/client relationships

In a blog posting the week before Christmas, New-York-City-area sales trainer and coach Paul Castain wrote a first-person testamonial concerning an order he had placed with a printer.

His account details how the printer wowed him with a succession of strategic but inexpensive moves that not only made Castain’s satisfaction with his order skyrocket but also cemented his long-term relationship with the printing company. 

Among other things, Castain is interesting for his early and aggressive adoption of social media tactics and the fact that for 13 years (1983 to 1996), he owned Viret Leonard Graphics, a small printing company he spun off a family business.