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Thursday, November 24, 2011

In praise of printed catalogues

Today the National Post's articulate columnist Nathalie Atkinson has come out with a strong and entertaining statement about the sales value of printed catalogues, based on consumer behaviour (and using herself as an example).  The article, called “Catalogues & the case for paper cuts”, might make enlightening reading for your printing clients who are thinking of converting to e-commerce exclusively.
http://www.nationalpost.com/opinion/columnists/Catalogues+case+paper+cuts/5759445/story.html