Brief, no-nonsense info on how to calculate marketing ROI

I was impressed by the straightforwardness of Jim Bergeson’s article today on MarketingProfs.com called How to Measure Those Three Little Words:  Return on Investment.  It provides a refreshingly no-nonsense outline of marketing metrics and how to calculate  all-important marketing ROI (return on investment).

http://www.marketingprofs.com/articles/2012/7323/how-to-measure-those-three-little-words-return-on-investment?adref=nlt031512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=measurement&utm_content=article