StampaSud S.P.A., Mottola (near Taranto), southeast Italy |
StampaSud's
Commercial and R&D Director, Tony Calo, stated: "We wanted
something that allowed digital systems to work at 360 degrees on a platform of
print that is in reality the basis of most communication. There was
currently nothing in the market that had the ability to do this, so we built
one ourselves"
Mr. Calo is especially happy that StampaTech places print in what he believes is its primary role of
leading digital communication; it is easy enough for every brander,
agency, print buyer and manufacturer to use and afford; and that it works with all hand-held
media.
He also
notes that it offers more appeal and interactivity than NFC and QR codes (but
can be incorporated with them as needed), plus it is more environmentally
friendly, less expensive, and requires no post-printing finishing work in
contrast to RFID or security tagging solutions.
Mr. Calo’s
unorthodox marketing techniques for StampaTech have included a product launch
during a 6-day gathering on Italy's Mediterranean coast of select international
guests whom Calo met on social media (see http://vicg8.blogspot.ca/2013/08/back-to-future-first-international_14.html).
Sauce label employs StampaTech technology |
In an
upcoming issue of PrintAction I will be devoting an entire column to
StampaTech, complete with working samples and case studies as the technology becomes more widespread and more examples become available.
Meanwhile, to launch the product onto the market, Mr. Calo has announced that
his company will provide a free introductory package to all manufacturers and branders who register before 2014. To receive further
information, please visit www.smartlabitalia.com and
leave your details in order to be re-contacted.
Recent media coverage of
StampaTech includes:
http://whattheythink.com/news/65344-smartlab-launches-stampatech-revolutionary-new-intelligent-packing-innovation/
The English portion of StampaSud S.P.A.’s Website is available at:
http://www.stampa-sud.it/website/en/
The English portion of StampaSud S.P.A.’s Website is available at:
http://www.stampa-sud.it/website/en/