HarperCollins launches new imprint aimed @ converting teenagers to e-books

Next week HarperCollins launches HarperTeen Impulse, a new imprint of low-priced, short-length, digital-only content for teens. The move is aimed @ converting teenagers who have been slower than other age demographics in switching to e-books.

http://paidcontent.org/2012/11/26/harpercollins-launches-digital-only-teen-imprint/
http://www.epicreads.com/page/impulse/