Can anyone else provide other links to this kind of helpful evidence reinforcing the power of print?
Topics include: best management practices, bindery, business opportunities, business strategy, business trends, digital communications, market intelligence, market forecasts, marketing, news about printing, personal lives of printers, premedia, prepress, printing.
Tuesday, November 29, 2011
Wanted: More pro-print testamonials
Nathalie Atkinson’s Nov-24th article (detailed in my last post) and a quick check of my old blog posts from about 12 months ago twigged further memories of similarly pro-printing testamonials that were circulating in the media around this time last year. (See: http://vicg8.blogspot.com/2010/11/cross-platform-holiday-catalogues.html)
Thursday, November 24, 2011
In praise of printed catalogues
Today the National Post's articulate columnist Nathalie Atkinson has come out with a strong and entertaining statement about the sales value of printed catalogues, based on consumer behaviour (and using herself as an example). The article, called “Catalogues & the case for paper cuts”, might make enlightening reading for your printing clients who are thinking of converting to e-commerce exclusively.
http://www.nationalpost.com/opinion/columnists/Catalogues+case+paper+cuts/5759445/story.html
http://www.nationalpost.com/opinion/columnists/Catalogues+case+paper+cuts/5759445/story.html
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