Recommended
reading: Carol Tice’s
14-September-2012 post on Forbes.com, entitled “How to Grow Your Business --
When Your Whole Industry is Dying”.
It describes how the 41-year-old printing franchise AlphaGraphics has
successfully turned its declining financial position around in only two years by
reinventing itself from simple print and copy shop to new-media marketing
services provider. According to Forbes,
a typical AlphaGraphics store now brings in $1 million in annual revenue, in
contrast to industry averages of $500,000-$900,000.
The
AlphaGraphics Web site reports that:
-
The company
originated in Tuscon, Arizona, but since 2001 they have been headquartered in
Salt Lake City, Utah.
-
They were
the first U.S. printing franchise to expand internationally, and
-
AlphaGraphics
currently has 270+ independently owned and operated franchises located in the in
the United States, Brazil, China, Hong Kong, Mexico, Saudi Arabia and the
United Kingdom.
They add
that: “AlphaGraphics has formed an
alliance with Print Three of Canada, ensuring consistent, quality service for
customers throughout North America.”
No further practical details on how the alliance operates appear on either
franchise’s Web site.
http://www.printthree.com/news/10/108/AlphaGraphics-Inc-and-Print-Three-Franchising-Corporation-Announce-Strategic-Cross-Border-Marketing-Alliance/d,Press%20Releases/
